Product Specialist
AMERITECH EQUIPMENT COMPANY (ATEC)
| Position | Product Specialist |
|---|---|
| Department | Sales |
| Reports to | General Manager |
| Status | Full time, salaried, with commission and performance incentives |
| Location | Casper, Wyoming |
Position summary
The Product Specialist is the customer's guide through every part of the sale, from the first call or walk-in through quote presentation, delivery and follow-up. Product Specialists qualify each customer's needs, work with Product Support to build accurate quotes, win the business, and keep the customer informed until the finished truck is delivered. Part of every week is spent in the field building fleet and commercial accounts. Travel is involved.
About ATEC
Ameritech Equipment Company (ATEC) is a Wyoming vehicle upfit and service shop, and a distributor of multiple brands of high-end truck equipment and accessories. We build work trucks: we quote, supply, install and service the equipment fleets, municipalities, school districts and businesses rely on.
Core values
- Integrity. Do the right thing, always. Respect is earned through consistency, results, and living right when no one's watching.
- Perseverance. Outwork everyone. Embrace the struggle. Nothing great is ever easy.
- Accountability. 100% ownership. No excuses. Zero regression. We don't filter the truth. We speak it, we live it, we own it, no exceptions.
- Commitment. Ride or die. Mission over self. No blame, no victims. You are responsible for the wins, the losses, and the work in between.
- Team player. Brotherhood is a weapon. Push, protect, rise together.
Vision and mission
- Shows respect for every customer as an individual, and does not let personal background or social or ethnic differences influence how they are treated.
- Maintains a professional relationship with co-workers.
- Accepts responsibility for job performance measurables and works to them daily.
- Completes assignments on time and keeps communication open.
- Builds good working relationships with customers to earn repeat and referral business.
Responsibilities and standards
Essential duties include the following. Other duties may be assigned.
Customer and lead
- Greets every call and walk-in, qualifies the need, and gathers all vehicle information: year, make, model, VIN, and cab and chassis configuration.
- Builds the lead in Salesforce during or right after the first conversation, with every required intake field complete.
- Hands the lead to Product Support the same business day and agrees quote due dates with Lead Product Support.
Quote and sale
- Reviews and agrees every quote with Product Support before it goes for approval.
- Presents the approved quote to the customer, explains product performance, application and benefits, and follows up until the customer decides.
- Updates the opportunity after every customer touch.
- If the customer declines, reviews the decision with them, records the reason, keeps the customer profile for future work, and follows up 30 days later.
- Once the customer accepts, moves the opportunity to Won and keeps the customer updated on parts arrival and the service date.
- Confirms service appointments with the customer and the Service Manager.
Delivery and follow-up
- Delivers the finished vehicle to the customer and walks them through the build.
- Makes a follow-up call after delivery and logs it, to earn repeat and referral business.
Outside sales
- Spends time in the field every week visiting customers and prospects, and adds new prospect accounts every month.
- Builds and maintains fleet and commercial accounts.
General
- Keeps abreast of new products, features and accessories, and their benefits to customers.
- Attends and participates in team and sales meetings.
- Keeps customer information confidential.
- Keeps all work areas safe, neat and clean.
- Cares for and is accountable for all company-owned equipment, tools and manuals.
- Marginal duties may be assigned.
How success is measured
This is a goal-driven position. Each measurable has three levels of achievement: Meet, Exceed and Over-achieve. Quarterly targets cover sales, close rate, quote accuracy and labor hours sold, along with weekly standards for outside sales activity, lead quality and customer follow-up.
Compensation is based on, at minimum, meeting the measurables, with additional compensation for each higher level achieved, plus monthly commission on billed gross profit.
Position qualifications
- A valid driver's license and the ability to be insured under a company insurance plan.
- Sales experience preferred, ideally in commercial trucks, truck equipment or a dealership.
- Understanding of the commercial truck and equipment field.
- An enterprising self-starter who can start and carry out projects.
- Excellent organizational, problem-solving, planning and decision-making skills.
- Excellent oral and written communication and interpersonal skills.
- Proficient with a CRM (Salesforce preferred) and general computer software.
- Attendance and punctuality are essential.
Physical
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Work environment
Work location is indoors and outdoors, with regular travel to customer sites. Moving vehicles around the lot will be required at times. Noise ranges from moderate levels to periods of high noise from equipment and vehicles being started and moved. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.